If you’ve read The Zen of MLM and looked at the fine print, then you probably already know that the book includes my editorials from Networking Times up through the March/April 2007 issue. What about the pieces after that?
I’ll alert you here when there’s a new one, which happens every two months, and you can read them online at the magazine’s web site for free. (You need to be a paid subscriber to read the features stories, but need only enroll as a free web site member to read the editorials.) Here are the two that have appeared since the book was compiled:
The Benefit of Trust
It helps us move forward while at the same time making us more human.
Better Than Short Cuts
Getting this far was up to you; getting farther is up to others.
And there’s another coming out September 1. Here’s a taste:
A Revolutionary Idea: Ask
Let’s Leave Slash-and-Burn Behind
My friend Gilles Arbour tells a story about his early days in network marketing. After explaining his opportunity to a prospect, the man said, “You mean, like Amway?” No, Gilles hastened to assure the man—that is, yes, it was the same general idea, but no, in this way and that way and these other ways, it was really nothing like Amway. “That’s too bad,” said the guy. “I like Amway.”
The point: don’t assume you know what the other person thinks. Because you don’t; not, at least, unless you ask.
That was the thing about classical advertising, what Seth Godin calls “interruption marketing”: it never asked us what we thought. In fact, it told us what we thought. . .
Comments
Very good advice! Sometimes I’m asked if this is an MLM or pyramid type business. Often people feel they are asking this in negative terms. I’ve learned not to be flustered by the questions and simply tell them my story on how I ended up in network marketing. After that, it never seems to be an issue. Never assume that they are asking because they are negative. Your prospect simply wants to understand your business, and those are the only terms they know.
